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008 981208s1995 xxua 00 eng
020 _a0471600024
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039 9 _a201803090927
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040 _aUKM
090 _aHF5415.13.D32 1995
090 _aHF5415.13
_b.D32 1995
100 1 _aDalrymple, Douglas J.,
_q(Douglas Jesse),
_d1934-
245 1 0 _aMarketing management :
_btext and cases /
_cDouglas J. Dalrymple, Leonard J. Parsons
250 _a6th ed.
260 _aNew York :
_bJohn Wiley & Sons,
_c1995
300 _a984 p. :
_bill. ;
_c23 cm.
650 0 _aMarketing
_xManagement
650 0 _aMarketing
_xManagement
_vCase studies
_962387
700 1 _aParsons, Leonard J.
_q(Leonard Jon),
_d1942-
_944324
907 _a.b11402155
_b2020-10-15
_c2019-11-12
942 _c01
_n0
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914 _avtls000145426
991 _aFakulti Pengurusan Perniagaan
998 _at
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_gxxu
_y0
_z.b11402155
999 _c141904
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