| 000 | 01228nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101725.0 | ||
| 008 | 981208s1976 xxua 00 eng d | ||
| 020 | _a047103584X | ||
| 039 | 9 |
_a201803090925 _bbaiti _c200510251303 _daliah _c200510251255 _daliah _y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.13.D32 | ||
| 090 |
_aHF5415.13 _b.D32 |
||
| 100 | 1 |
_aDalrymple, Douglas J., _q(Douglas Jesse), _d1934- |
|
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cDouglas J. Dalrymple, Leonard J. Parsons |
| 260 |
_aSanta Barbara, Ca. : _bWiley, _c1976 |
||
| 300 |
_aix, 643 p. : _bill. ; _c26 cm. |
||
| 440 | _aWiley/Hamilton series in marketing | ||
| 500 | _a'A Wiley/Hamilton publication' | ||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aMarketing management | |
| 650 | 0 |
_aMarketing management _xCase studies |
|
| 700 | 1 |
_aParsons, Leonard J. _q(Leonard Jon), _d1942- _944324 |
|
| 907 |
_a.b11402131 _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.D32 |
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| 914 | _avtls000145424 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11402131 |
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| 999 |
_c141902 _d141902 |
||