| 000 | 01157nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101725.0 | ||
| 008 | 981208s1983 xxka 00 eng d | ||
| 020 | _a0471098477 | ||
| 039 | 9 |
_a201803090923 _bbaiti _c200803131124 _dasiah _c200510251251 _daliah _y08-18-1999 _zload |
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| 040 | _aUKM | ||
| 090 | _aHF5415.13.D32 1983 | ||
| 090 |
_aHF5415.13 _b.D32 |
||
| 100 | 1 |
_aDalrymple, Douglas J., _q(Douglas Jesse), _d1934- |
|
| 245 | 1 | 0 |
_aMarketing management : _bstrategy and cases / _cDouglas J. Dalrymple, Leonard J. Parsons |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bWiley, _c1983 |
||
| 300 |
_axiii, 821 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aWiley series in marketing | |
| 500 | _aPrevious ed.: 1980 | ||
| 650 | 0 | _aMarketing management | |
| 650 | 0 |
_aMarketing management _xCase studies |
|
| 700 | 1 |
_aParsons, Leonard J. _q(Leonard Jon), _d1942- _944324 |
|
| 907 |
_a.b1140212x _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.D32 1983 |
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| 914 | _avtls000145423 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aFakulti Sains dan Sumber Alam | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b1140212x |
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| 999 |
_c141901 _d141901 |
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