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_aBuell, Victor P. _935854 |
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_aMarketing management : _ba strategic planning approach _cVictor P. Buell |
| 260 |
_aNew York : _bMcGraw-Hill , _c1984. |
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| 300 |
_a682 p. : _bill. ; _c24 cm. |
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| 440 | 0 | _aMcGraw-Hill series in marketing. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
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_a.b11401886 _b2021-05-28 _c2019-11-12 |
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