000 01063nam a2200337 a 4500
005 20250930101724.0
008 981208s1978 mau 00 eng d
020 _a0201030578
039 9 _a201803081139
_bbaiti
_y08-18-1999
_zload
040 _aUKM
090 _aHF5415.13.H83
090 _aHF5415.13
_b.H83
100 1 _aHughes, George David
245 1 0 _aMarketing management
_ba planning approach
_cG. David Hughes
260 _aReading, Mass.:
_bAddison-Wesley,
_c1978
300 _axxviii, 576 p.:
_bill;
_c25 cm
440 _aAddison-Wesley series in marketing
504 _aIncludes bibliographies and index
590 _a2
650 _aMarketing management
650 _aMarketing management
_xCase studies
650 _aMarketing
_960389
907 _a.b11401862
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.13.H83
914 _avtls000145397
991 _aFakulti Ekonomi
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
_cm
_da
_feng
_gmau
_y0
_z.b11401862
999 _c141875
_d141875