000 00993nam a2200277 a 4500
005 20250914012144.0
008 981208s1984 us 00 eng d
020 _a0205079946
039 9 _a201806111606
_bnikzal
_y08-18-1999
_zload
040 _dUKM
090 _aHF5415.13.M345
090 _aHF5415.13
_b.M345
245 0 0 _aMarketing effectiveness, insights from accounting and finance /
_cedited by Stanley J. Shapiro and V.H. Kirpalani.
260 _aBoston :
_bAllyn and Bacon,
_c1984.
300 _a542 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references dan index.
650 0 _aMarketing management
_xAddresses, essays, lectures.
700 1 _aShapiro, Stanley J.
700 1 _aKirpalani, V. H.
_q(Vishnu H.),
_d1928-.
907 _a.b11401199
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.13.M345
914 _avtls000145328
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b1999-05-08
_cm
_da
_feng
_g
_y0
_z.b11401199
999 _c141808
_d141808