| 000 | 01143nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101722.0 | ||
| 008 | 981208s1980 xxu 00 eng | ||
| 020 | _a0256023484 | ||
| 039 | 9 |
_a201806111424 _bnikzal _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.135.C7 1980 | ||
| 090 |
_aHF5415.135 _b.C7 1980 |
||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aMarketing decision making : _bconcepts and strategy / _cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff. |
| 250 | _aRev. ed. | ||
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1980. |
||
| 300 |
_axv, 573 p. : _bill. ; _c25 cm. |
||
| 490 | 0 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 | _aMarketing management. | |
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 | _aHills, Gerald E. | |
| 700 | 1 | _aWoodruff, Robert B. | |
| 907 |
_a.b1140114x _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.135.C7 1980 |
||
| 914 | _avtls000145323 | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b1140114x |
||
| 999 |
_c141803 _d141803 |
||