| 000 | 01103nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101722.0 | ||
| 008 | 981208s1976 ilu 00 eng d | ||
| 020 | _a0256017999 | ||
| 039 | 9 |
_a201806111422 _bnikzal _c199912162112 _dtmleng _c199912162103 _dtmleng _y08-18-1999 _zload |
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| 040 | _dUKM | ||
| 090 | _aHF5415.125.C7 | ||
| 090 |
_aHF5415.125 _b.C7 |
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| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aMarketing decision making : _bconcepts and strategy / _cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff. |
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1976. |
||
| 300 |
_axviii, 781 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 | _aMarketing management. | |
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 | _aHills, Gerald E. | |
| 700 | 1 | _aWoodruff, Robert B. | |
| 907 |
_a.b11401138 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.125.C7 |
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| 914 | _avtls000145322 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gilu _y0 _z.b11401138 |
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| 999 |
_c141802 _d141802 |
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