| 000 | 01082nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250914012144.0 | ||
| 008 | 981208s1979 ohu 00 eng d | ||
| 020 | _a053819510X | ||
| 039 | 9 |
_a201806111420 _bnikzal _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.125.O3 1970 | ||
| 090 |
_aHF5415.125 _b.O3 1970 |
||
| 100 | 1 | _aO'Dell, William F. | |
| 245 | 1 | 0 |
_aMarketing decision making : _banalytic framework and cases / _cWilliam F. O'Dell, Andrew C. Ruppel, Robert H. Trent. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati : _bSouth-Western Pub. Co., _c1979. |
||
| 300 |
_avi, 362 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 |
_aMarketing _xDecision making _vCase studies. |
||
| 700 | 1 | _aRuppel, Andrew C. | |
| 700 | 1 | _aTrent, Robert H. | |
| 907 |
_a.b11401126 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.125.O3 1970 |
||
| 914 | _avtls000145321 | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gohu _y0 _z.b11401126 |
||
| 999 |
_c141801 _d141801 |
||