| 000 | 00912nam a2200289 a 4500 | ||
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| 005 | 20250930101722.0 | ||
| 008 | 981208s1979 mau 00 eng d | ||
| 020 | _a0395265037 | ||
| 039 | 9 |
_a201806111415 _bnikzal _y08-18-1999 _zload |
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| 040 | _dUKM | ||
| 090 | _aHF5415.B38 1979 | ||
| 090 |
_aHF5415 _b.B38 1979 |
||
| 100 | 1 | _aBell, Martin L. | |
| 245 | 1 | 0 |
_aMarketing, concepts and strategy / _cMartin L. Bell. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _c1979. |
||
| 300 |
_axvi, 595 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aMarketing management. | |
| 907 |
_a.b11401096 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.B38 1979 |
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| 914 | _avtls000145318 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gmau _y0 _z.b11401096 |
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| 999 |
_c141798 _d141798 |
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