| 000 | 01138nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250914012143.0 | ||
| 008 | 981208s1985 xxu 00 eng | ||
| 020 | _a0877571775 | ||
| 039 | 9 |
_a201806111401 _bnikzal _y08-18-1999 _zload |
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| 040 | _dUKM | ||
| 090 | _aHF5415.123.M37 | ||
| 090 |
_aHF5415.123 _b.M37 |
||
| 245 | 1 | 0 |
_aMarketing communications : _btheory and research / _cEditors Michael J. Houston, Richard J. Lutz. |
| 260 |
_aChicago : _bAmerican Marketing Association, _c1985. |
||
| 300 |
_a220 p. ; _c8 cm. |
||
| 490 | _aPcoceedings series / American Marketing Association | ||
| 650 | 0 |
_aCommunication in marketing _vCongresses. |
|
| 700 | 1 | _aHoouston, Michael J. | |
| 700 | 1 | _aLutz, Richard John. | |
| 710 | 2 |
_aAmerican Marketing Association. _bMarketing Education Division. |
|
| 711 | 2 |
_aAmerican Marketing Association. Educators Conference _d(1985 : _cPhoenix, Arizona). |
|
| 907 |
_a.b11401035 _b2021-05-28 _c2019-11-12 |
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_c01 _n0 _kHF5415.123.M37 |
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| 914 | _avtls000145312 | ||
| 991 | _aFakulti Ekonomi dan PEngurusan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11401035 |
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| 999 |
_c141792 _d141792 |
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