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| 008 | 981208s1972 xxua 000 0 eng | ||
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| 039 | 9 |
_a201806111358 _bnikzal _y08-18-1999 _zload |
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| 040 | _dUKM | ||
| 090 | _aHF5415.C694 1972 | ||
| 090 |
_aHF5415 _b.C694 1972 |
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| 100 | 1 | _aCrane, Edgar. | |
| 245 | 1 | 0 |
_aMarketing communications : _bdecision-making as a process of interaction between buyer and seller / _cEdgar Crane. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _c1972. |
||
| 300 |
_a499 p. : _bill. ; _c26 cm. |
||
| 504 | _aBibliography : p. 471-490. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 | _aAdvertising. | |
| 907 |
_a.b11401023 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.C694 1972 |
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| 991 | _aFakulti Pengurusan Perniagaan | ||
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