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| 005 | 20250914012143.0 | ||
| 008 | 981208s1971 xxua 000 0 eng | ||
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_a201806111355 _bnikzal _y08-18-1999 _zload |
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| 040 | _dUKM | ||
| 090 | _aHF5415.W355 | ||
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_aHF5415 _b.W355 |
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| 100 | 1 | _aWebster, Frederick E. | |
| 245 | 1 | 0 |
_aMarketing communication : _bmodern promotional strategy / _cby Frederick E. Webster, Jr. |
| 260 |
_aNew York : _bRonald Press Co., _c1971. |
||
| 300 |
_aviii, 694 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 907 |
_a.b1140100x _b2021-05-28 _c2019-11-12 |
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_c01 _n0 _kHF5415.W355 |
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| 991 | _aFakulti Pengurusan Perniagaan | ||
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_c141789 _d141789 |
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