| 000 | 00963nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101721.0 | ||
| 008 | 981208s1988 xxu 000 0 eng | ||
| 020 | _a0205113796 | ||
| 039 | 9 |
_a201806111352 _bnikzal _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.M31954 1988 | ||
| 090 |
_aHF5415 _b.M31954 1988 |
||
| 245 | 1 | 0 |
_aMarketing classics : _ba selection of influential articles / _ccompiled by Ben M. Enis, Keith K. Cox. |
| 250 | _a6th edition. | ||
| 260 |
_aInc., Boston : _bAllyn and Bacon, _c1988. |
||
| 300 |
_axii, 544 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 |
_aCox, Keith K. _q(Keith Kohn). |
|
| 700 | 1 | _aEnis, Ben M. | |
| 907 |
_a.b11400997 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.M31954 1988 |
||
| 914 | _avtls000145308 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11400997 |
||
| 999 |
_c141788 _d141788 |
||