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_aMcDonald, Malcolm. _940672 |
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| 245 | 1 | 4 |
_aThe marketing audit : _btranslating marketing theory into practice / _cMalcolm H. B. McDonald. |
| 260 |
_aOxford : _bButterworth-Heinemann, _c1991. |
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| 300 |
_avii, 268 p. : _bill. ; _c24 cm. |
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| 490 | 0 | _aThe Marketing series | |
| 650 | 0 |
_aMarketing audits _vProblems, exercises, etc. |
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_a.b11400845 _b2021-05-28 _c2019-11-12 |
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