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| 040 | _dUKM | ||
| 090 | _aHF5415.J44 | ||
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| 100 | 1 | _aJefkins, Frank William. | |
| 245 | 1 | 0 |
_aMarketing and PR media planning / _cFrank Jefkins. |
| 260 |
_aNew York : _bPergamon Press, _c1974. |
||
| 300 |
_aviii, 272 p. ; _c22 cm. |
||
| 504 | _aBibliography : p. 247-248. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aPublic relations. | |
| 650 | 0 | _aAdvertising media planning. | |
| 907 |
_a.b11400729 _b2021-05-28 _c2019-11-12 |
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_c01 _n0 _kHF5415.J44 |
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| 991 | _aFakulti Pengurusan Perniagaan | ||
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