| 000 | 00973nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101720.0 | ||
| 008 | 981208s1981 xxua 000 0 eng d | ||
| 039 | 9 |
_a201805042208 _bnikzal _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.C795 | ||
| 090 |
_aHF5415 _b.C795 |
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| 100 | 1 |
_aCunningham, William H. _q(William Hughes). |
|
| 245 | 1 | 0 |
_aMarketing, a managerial approach / _cWilliam H. Cunningham, Isabella C.M. Cunningham. |
| 260 |
_aCincinnati : _bSouth-Western Pub. Co., _c1981. |
||
| 300 |
_aix, 662 p. : _bill. (some col.) ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aMarketing management. | |
| 700 | 1 | _aCunningham, Isabella C. M. | |
| 907 |
_a.b11400572 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.C795 |
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| 914 | _avtls000145264 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
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_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11400572 |
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| 999 |
_c141746 _d141746 |
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