000 00998nam a2200313 a 4500
005 20250930101720.0
008 981208s1988 xxca 001 0 eng
020 _a0135584957
039 9 _a201805041729
_bnikzal
_y08-18-1999
_zload
040 _dUKM
090 _aHF5415.K63
090 _aHF5415
_b.K63
100 1 _aKotler, Philip.
245 1 0 _aMarketing /
_cPhilip Kotler, Gordon H. G. McDougall, Gary Armstrong.
250 _aCanadian ed.
260 _aScarborough :
_bPrentice-Hall of Canada,
_c1988.
300 _a572 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
_960389
700 1 _aMcDougall, Gordon H. G.,
_d1942-
_940729
700 1 _aArmstrong, Gary.
907 _a.b11400377
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.K63
914 _avtls000145243
990 _aAMZA
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
_cm
_da
_feng
_gxxc
_y0
_z.b11400377
999 _c141726
_d141726