| 000 | 01141pam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101717.0 | ||
| 008 | 981208s1980 usu 00 eng d | ||
| 020 | _a0471049182 | ||
| 039 | 9 |
_a201804021439 _bhamka _c199910231052 _dstaff _y08-18-1999 _zload |
|
| 090 | _aHF5415.15.C47 | ||
| 090 |
_aHF5415.15 _b.C47 |
||
| 100 | 1 |
_aChoffray, Jean Marie _eauthor |
|
| 245 | 1 | 0 |
_aMarket planning for new industrial products _cJean-Marie Choffray, Gary L. Lilien |
| 260 |
_aNew York _bWiley _c1980 |
||
| 300 | _a294p. 24cm | ||
| 440 | _aRonald series on marketing management | ||
| 500 | _a'A Ronald Press publication.' | ||
| 500 | _aIncludes indexes | ||
| 504 | _aBibliography: p.273-285 | ||
| 650 |
_aProduct management _960776 |
||
| 650 |
_aProduct management _xCase studies |
||
| 650 | _aNew products | ||
| 700 | 1 |
_aLilien, Gary L., _d1946- _eauthor |
|
| 907 |
_a.b11399624 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.15.C47 |
||
| 914 | _avtls000145168 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aFakulti Sains dan Sumber Alam | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _g _y0 _z.b11399624 |
||
| 999 |
_c141653 _d141653 |
||