| 000 | 01111aam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250914011929.0 | ||
| 008 | 981208s1980 nyu 00 eng | ||
| 020 | _a0070067406 | ||
| 039 | 9 |
_a201801091056 _bhamka _y08-18-1999 _zload |
|
| 090 | _aHF5415.125.M345 | ||
| 090 | _aHF5415.125 | ||
| 245 | 1 | 0 |
_aManagement in marketing channels _cDonald J. Bowersox ... (et al.) |
| 260 |
_aNew York _bMcGraw-Hill _c1980 |
||
| 300 | _aviii, 390 p ill 24 cm | ||
| 440 | _aMcGraw-Hill series in marketing | ||
| 500 | _aIncludes index | ||
| 504 | _aBibliography: p. 369-383 | ||
| 650 |
_aMarketing channels _xManagement |
||
| 650 | _aMarketing management | ||
| 650 |
_aMarketing management _xCase studies |
||
| 700 | 1 | _aBowersox, Donald J. | |
| 700 | 2 | _aMichigan State University. Dept. of Marketing and Transportation Administration | |
| 907 |
_a.b11373234 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.125.M345 |
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| 914 | _avtls000142452 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gnyu _y0 _z.b11373234 |
||
| 999 |
_c139020 _d139020 |
||