| 000 | 00983aam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101459.0 | ||
| 008 | 981208s1990 xxu 00 eng | ||
| 020 |
_a0135472903 _cRM72.19 |
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| 039 | 9 |
_a201711231020 _bhamka _c200105221822 _dzarina _y08-18-1999 _zload |
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| 090 | _aHF5825.P28 | ||
| 090 |
_aHF5825 _b.P28 |
||
| 100 | 1 |
_aPatti, Charles H _944618 |
|
| 245 | 1 | 4 |
_aThe Making of effective advertising / _cCharles H. Patti, Sandra E. Moriarty |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1990 |
||
| 300 |
_axiii, 140 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising copy | |
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 907 |
_a.b11354823 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5825.P28 |
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| 914 | _avtls000140542 | ||
| 991 | _aFakulti Sains Kemasyarakatan dan Kemanusiaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11354823 |
||
| 999 |
_c137188 _d137188 |
||