| 000 | 01142nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101412.0 | ||
| 008 | 981208s1969 xxk 00 eng | ||
| 039 | 9 |
_a201708170921 _bbaiti _c200108031800 _drahimi _c200108031759 _drahimi _y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 | _aHF5823.S315 | ||
| 090 |
_aHF5823 _b. S315 |
||
| 100 | 1 |
_aSchiller, Robert D. _eauthor |
|
| 245 | 1 | 0 |
_aM. A. M. E., market and media evaluation / _cthe AIA handbook of advertising to business, industry, government, and the professions. Editor in chief: Robert D. Schiller |
| 260 |
_aLondon : _bMacMillan, _c1969 |
||
| 300 |
_axiii, 434 p. : _bforms. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 590 | _a1 | ||
| 650 | 0 | _aAdvertising media planning | |
| 650 | 0 |
_aMarketing _960389 |
|
| 700 | 2 | _aAssociation of Industrial Advertisers | |
| 740 | _aMarket and media evaluation | ||
| 907 |
_a.b11339809 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.S315 |
||
| 914 | _avtls000138997 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b11339809 |
||
| 999 |
_c135692 _d135692 |
||