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008 981208s1983 xxu 00 eng
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245 1 0 _aInternational marketing :
_bmanagerial issues, research, and opportunities:
_bproceedings from a workshop sponsored by the Marketing Science Institute and the American Marketing Association
_cV.H. Kirpalani, ed.
260 _aChicago :
_bAmerican Marketing Association,
_c1983
300 _a117 p. ;
_b23 cm.
440 _aProceedings series / American Marketing Association
500 _aPapers from a workshop sponsored by the Marketing Science Institute and the American MarketingAssociation, March 23-24, 1983, Cambridge, MA
504 _aIncludes bibliographical references
590 _a1
650 _aExport marketing
_xCongresses
700 1 _aKirpalani, V. H. (Vishnu H.), 1928-
711 2 _aMarketing Science Institute
711 2 _aAmerican Marketing Association
711 1 _aInternational Marketing Workshop sponsored by the Marketing Science Instituteand the American Marketing Association (1983 : Cambridge, MA)
907 _a.b11093730
_b2021-05-28
_c2019-11-12
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990 _aAMZA
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
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