| 000 | 00956nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250930095617.0 | ||
| 008 | 981208s1966 xxu 00 eng | ||
| 010 | _a66-006727 | ||
| 035 | _a400299 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 090 | _aHF5415.1.R5 | ||
| 090 | _aHF5415.1 | ||
| 100 | 1 | _aRice, Craig S | |
| 245 | 1 | 0 |
_aHow to plan and execute the marketing campaign _bstrategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories inmodern marketing _cby Craig S. Rice |
| 260 |
_aDartnell : Chicago _c1966 |
||
| 300 | _a178 p. ; 29 cm. | ||
| 590 | _a1 | ||
| 650 |
_aMarketing _960389 |
||
| 907 |
_a.b10984380 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.1.R5 |
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| 991 | _aFakulti Pengurusan Perniagaan | ||
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_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10984380 |
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_c100266 _d100266 |
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