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1.
Introduction to marketing : a step-by-step guide to all the tools of marketing / Geoff Lancaster [and] Paul Reynolds by Series: Marketing in action series
Publication details: London : Kogan Page, 1999
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.L36 n.2, ...

2.
Marketing management Geoff Lancaster, Lester Massingham by
Publication details: London : McGraw-Hill, 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.L337.

3.
Marketing management / Geoff Lancaster, Lester Massingham. by
Edition: 2nd ed.
Publication details: London : McGraw-Hill, 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.L337 1998.

4.
The marketing primer key issues and topics explained Geoff Lancaster and Lester Massingham. by
Publication details: Oxford Heinemann Professional 1988
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L32.

5.
Research methods : a concise introduction to research in management and business consultancy / by David Crowther & Geoff Lancaster by
Edition: 2nd ed.
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2009
Availability: Items available for loan: PERPUSTAKAAN DR ABDUL LATIFF (1)Call number: HD30.4.C953r 2009 9. PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD30.4.C76.

6.
Selling and sales management / David Jobber and Geoff Lancaster by
Edition: 6th ed.
Publication details: Harlow, England : Financial Times/Prentice Hall, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.25.J597 2003.

7.
Selling and sales management / David Jobber, Geoffrey Lancaster by
Edition: 8th ed.
Publication details: Harlow, England : Prentice Hall/Financial Times, 2009
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.25.J597 2009.

8.
Strategic marketing planning and evaluation/ Geoffrey Lancaster and Lester Massingham. by Series: Marketing in action series
Publication details: London: Kogan Page, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L323.

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