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1.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Publication details: Plano, Texas : Business Publications Inc., 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44.

2.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Edition: 2nd ed.
Publication details: Plano, Texas : Business Publications Inc., 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44.

3.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Edition: 2nd ed.
Publication details: Plano, Texas : Business Publications Inc., 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44 1987.

4.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Edition: 3rd ed.
Publication details: Homewood, Ill. : Irwin, 1991
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44 1991.

5.
Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch ... (et al.) by
Publication details: Singapore : Asia Pacific Marketing Federation, 1996
Availability: Not available: PERPUSTAKAAN TUN SERI LANANG: Checked out (1).

6.
Consumer behavior for marketing managers / edited by Ian Fenwick, John A. Quelch by
Publication details: Boston : Allyn and Bacon, 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.3.C723, ...

7.
The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors by Series: The Jossey-Bass business & management series
Edition: 1st ed.
Publication details: San Francisco : Jossey-Bass, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF1416.G554.

8.
Global marketing management / John A. Quelch, Christopher A. Bartlett by
Edition: 4th ed.
Publication details: Reading, Massachusetts : Addison-Wesley, 1999
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF1416.G56 1999.

9.
Global marketing management : a casebook / [edited by] John A. Quelch, Christopher A. Bartlett. by
Edition: 5th ed.
Publication details: Mason, OH. : Thomson/South-Western, 2006
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF1416.G56 2006, ...

10.
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan by Series: McGraw-Hill/Irwin series in marketing
Edition: [1st ed.]
Publication details: New York, N.Y. : McGraw-Hill/Irwin, 2005
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.L315.

11.
The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander. by
Publication details: Mason, Ohio : Thomson/South-Western, 2006
Other title:
  • Managing non-government organizations in the twenty-first century.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: JZ4841.Q458, ...

12.
Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan by
Publication details: Boston : McGraw-Hill/Irwin, 2005
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: RA410.56.P753.

13.
Strategic marketing cases for 21st century Asia / edited John A. Quelch ... [et al.] by
Publication details: Singapore : Prentice Hall, 2000
Other title:
  • Strategic marketing cases for twenty first century Asia
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.12.A8S77 kat.

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