Broadcasting in the 21st century / Richard Rudin.

Includes bibliographical references and index.

Machine generated contents note: -- Introduction * The First Era: 1920-1954 * The Second Era: 1955-1988 * The Third Era: 1989-2004 * The Fourth Era: 2005-Broadcasting on Demand * What's in the Box? Audiences' Relationship with the Technology * Changing Channels, Changing Uses? * Gresham's Law? Standards, Quality, Taste, and Decency * Digital Democracy * Out of Time, Out of Space? * Conclusion.

'Broadcasting has undergone rapid and substantial changes following recent advances in modern technology. This innovative new book provides a comprehensive guide to the cultural, political, economical and technological factors that make broadcasting what it is today. Beginning with a chronological narrative of the history of broadcasting it goes on to consider key issues in the development of radio, television and the internet, including the impact on audiences and the growth of'broadcasting on demand.' Concluding with a discussion of what the future holds for digital broadcasting, this book provides media students with a vital insight into the past, present and future of broadcasting.'-- Provided by publisher.