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1.
Advances in relationship marketing / edited by Adrian Payne by Series: The Cranfield management series
Publication details: London : Kogan Page, 1995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.A38.

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2.
Marketing planning for services Malcolm McDonald and Adrian Payne by Series: The Marketing series
Publication details: Oxford : Butterworth-Heinemann, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M3295.

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3.
Marketing plans for service businesses : a complete guide / Malcolm McDonald, Adrian Payne, and Pennie Frow. by
Edition: 3rd ed.
Publication details: Chichester, West Sussex : John Wiley & Sons, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.M393 2011.

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4.
Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne by
Publication details: Oxford : Butterworth Heinemann, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5415.55.C44, ...

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5.
Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow. by
Publication details: Cambridge, UK : Cambridge University Press, 2013
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.5.P394.

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