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	1.	No cover image available Advertising and competition by Backman, Jules, 1910- Publication details: New York University Press : New York, 1967 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5813.U6B28. Place hold
	2.	Business problems of the seventies / Edited by Jules Backman. With a foreword by Harold S. Geneen by Backman, Jules, 1910- New York University. College of Business and Public Administration Publication details: New York : University Press , 1973 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HC106.6.E28[00008009900]. Place hold

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