TY  - BOOK
AU  - Berman,Ronald
TI  - How television sees its audience: a look at the looking glass 
SN  - 0803925832
PY  - 1987///
CY  - Newbury Park
PB  - SAGE Publications
KW  - Television audiences
KW  - United States
KW  - Television programs
N1  - References : p. 110-112
ER  -