Grosse, W. H <br/><br/>
How industrial advertising and promotion can increase marketing power 
/ by W. H. Grosse 
 - AMACOM : New York  1973 
 - xi, 141 p. 24 cm. 
<br/><br/><label>ISBN: </label>0814453074 
<br/><br/><label>LCCN: </label>72-082872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Industrial<br/>Sales promotion