TY  - BOOK
AU  - Bartels,Robert,1913-
TI  - The history of marketing thought
SN  - 0882440853
PY  - 1976///
CY  - Columbus, Ohio
PB  - Grid
KW  - Marketing
N1  - First published in 1962 under title: The development of marketing thought; Includes indexes; Bibliography: p.  261 -315
ER  -