Bartels, Robert, 1913-
The history of marketing thought
by Robert Bartels
- 2d ed
- Columbus, Ohio Grid 1976
- 327 p 24 cm
- Grid series in marketing .
First published in 1962 under title: The development of marketing thought Includes indexes
Bibliography: p. 261 -315
0882440853 13.95
75-6015
Marketing