TY  - BOOK
AU  - Hillestad,Steven G.
AU  - Berkowitz ,Eric N.
TI  - Health care marketing plans: from strategy to action 
SN  - 0870944622
PY  - 1984///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Medical care
KW  - Marketing
KW  - Strategic planning
KW  - Health services administration
KW  - Marketing of Health Services
ER  -