Hillestad, Steven G. <br/><br/>
Health care marketing plans :  from strategy to action / 
by Steven G. Hillestad and Eric N. Berkowitz. 
 - Homewood, Ill. :  Dow Jones-Irwin,  1984. 
 - 191 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0870944622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing.<br/>Strategic planning.<br/>Health services administration.<br/>Marketing of Health Services.