TY  - BOOK
AU  - Guberman,Reuben
TI  - Handbook of retail promotion ideas
SN  - 0201027208
PY  - 1981///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Advertising
KW  - Handbooks, manuals, etc
N1  - Includes index
ER  -