Guberman, Reuben <br/><br/>
Handbook of retail promotion ideas / 
Reuben Guberman 
 - Reading, Mass. :  Addison-Wesley,  1981 
 - xii, 258 p. ;  29 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0201027208  24.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc