Bearden, William O.,  1954- <br/><br/>
Handbook of marketing scales :  multi-item measures for marketing and consumer behavior research / 
William O. Bearden, Richard G. Netemeyer, Mary F. Mobley. 
 - Newbury Park :  SAGE Publications,  1993. 
 - 352 p. ;  29 cm. 
<br/><br/><label>ISBN: </label>0803951558 
<br/><br/><label>LCCN: </label>92-45241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior--Research.