TY  - BOOK
AU  - Atwan,Robert
AU  - Orton,Barry
AU  - Vesterman,William
TI  - American mass media: industries and issues 
SN  - 0394320298
PY  - 1978///
CY  - New York
PB  - Random House
KW  - Mass media
KW  - United States
KW  - Addresses, essays, lectures
KW  - Communication and traffic
KW  - Advertising
KW  - Mass society
N1  - Includes index; Bibliography : p. 464-466
ER  -