Handbook of advertising art production - Schlemmer, Richard M. (Englewood Cliffs, N.J. : Prentice-Hall, 1990)
Includes bibliography ( p. 299-300 ) and index
Keywords: Commercial art -- Printing -- Handbooks, manuals, etc; Photomechanical processes -- Handbooks, manuals, etc; Advertising layout and typography -- Handbooks, manuals, etc; Graphic arts -- Handbooks, manuals, etc