Schlemmer, Richard M. <br/><br/>
Handbook of advertising art production / 
Richard M. Schlemmer 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990 
<br/><br/>Includes  bibliography ( p. 299-300 ) and index 
<br/><br/><label>ISBN: </label>0133808823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial art--Printing--Handbooks, manuals, etc.<br/>Photomechanical processes--Handbooks, manuals, etc.<br/>Advertising layout and typography--Handbooks, manuals, etc.<br/>Graphic arts--Handbooks, manuals, etc.