Levinson, Jay Conrad. <br/><br/>
Guerrilla marketing attack :  new strategies, tactics, and weapons for winning big profits for your small business / 
Jay Conrad Levinson. 
 - Boston :  Houghton Mifflin,  1989. 
 - viii, 194 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography : p. 183-187. 
<br/><br/><label>ISBN: </label>0395502209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Small business--Management.<br/>Advertising.