TY  - BOOK
AU  - Preston,Ivan L.
TI  - The great American blow-up: puffery in advertising and selling 
SN  - 0299067300
PY  - 1975///
CY  - Madison
PB  - University of Wisconsin Press
KW  - Advertising
KW  - United States
KW  - Selling
KW  - Advertising laws
N1  - Includes bibliographical references and index
ER  -