Preston, Ivan L.,  1931- <br/><br/>
The great American blow-up:  puffery in advertising and selling / 
Ivan L. Preston 
 - Madison :  University of Wisconsin Press,  1975 
 - xvi, 368 p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0299067300 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States<br/>Selling<br/>Advertising laws--United States