Global strategic management perspective / 
Jagdish N. Sheth, Golpira S. Eshghi 
 - Cincinnati :  South-Western Pub. Co.,  1989 
 - 174 p. ;  23 cm. 
<br/><br/>p. 156-174 
<br/><br/><label>ISBN: </label>0538800461 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management