Jeannet, Jean-Pierre <br/><br/>
Global marketing strategies / 
Jean-Perre Jeannet, Hubert D. Hennessey 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  1992 
 - xxiii, 899 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0395589037  RM194.38 
<br/><br/><label>LCCN: </label>91-72094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies