Sheth, Jagdish N. Global marketing perspectives / Jagdish Sheth, Abdolreza Eshghi - Cincinnati : South-Western Pub. Co., 1989 - 186 p. ; 24 cm. ISBN: 0538800488 LCCN: 87-061764 Subjects--Topical Terms: Export marketing--ManagementInternational business enterprises--Management