Kotabe, Masaaki <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen 
 - New York :  John Wiley & Sons,  1998 
 - 712 p. :  ill. ;  27 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471592889  RM79.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>International business enterprises--Management