TY  - BOOK
AU  - Anderson,Paul F.
AU  - Ryan,Michael J.
ED  - AMA Winter Educator's Conference
ED  - American Marketing Association
TI  - AMA winter educators' conference: scientific method in marketing 
SN  - 0877571708
PY  - 1984///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Congresses
KW  - Marketing research
ER  -