AMA winter educators' conference :  scientific method in marketing / 
edited by Paul F. Anderson, Michael J. Ryan 
 - Chicago :  American Marketing Association,  1984 
 - 299 p. :  ill. ;  29 cm. 
 - Proceedings series / American Marketing Association .
<br/><br/><label>ISBN: </label>0877571708 
<br/><br/><label>LCCN: </label>84-010989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses<br/>Marketing research--Congresses